AllerTrain by MenuTrinfo, LLC

AllerTrain by MenuTrinfo is “nuts” about food allergies! We believe in protecting the safety of those with food allergies, food intolerances and celiac disease, so food can be ‘love’ to all diners, and not cause harm.


The AllerTrain Team

More Like a Family

Every one of our employees represent the spirit of our company: passionate, committed, and acutely aware of how impactful AllerTrain by MenuTrinfo’s potential is to help those with special dietary needs. Based in beautiful Fort Collins, Colorado, the Rocky Mountains inspire us to keep climbing and advocating for diners that require special accommodations. Their lives depend on our companies’ success, and we take that very seriously.

We have attracted a hardworking, compassionate team of individuals who take great pride in the work we do, and have fun doing it. When you love your work AND the people you work with, it’s hard not to do amazing things.

  • Dee Dee Vicino, Director of Training and Education & Certified Master Trainer
  • Michelle Venus, Marketing Godess
  • Julie Crane, Senior Culinary Nutritionist, Quality Control Guru, & Certified Master Trainer
  • Laurel Whisker MPH,  Culinary Nutritionist, Accreditation Expert
  • Alex Balderson,  Software Development & IT Lead
  • Ashlee Doyle, Office & Program Assistant
  • Jeff Craig, AllerTrain Clerk
  • Rocky Craig, CTO & Co-founder
  • Betsy Craig, CEO, Co-founder, & Certified Master Trainer

Betsy’s Story

Betsy CraigIn 2003, I started to get sick, and doctors couldn’t figure out why. I spent years living inside a question mark, wondering what was going on, and waiting for a diagnosis. It was like playing Bingo with medications and tests.

In October 2005, I was finally diagnosed with systemic scleroderma, a rare autoimmune disease in which the body’s immune system attacks the connective tissues, building up too much collagen. It leads to a hardening of the skin and internal organs. In my case my GI track and lungs were seriously affected.

The doctors told me I had 18 months to live. (They were clearly wrong) 😉

In 2006, I found a doctor willing to fight with me. He suggested oral chemotherapy, and I finally began to show some improvement. Slowly, I started to feel better and get better.

One of the biggest discoveries that I made throughout this journey is that what I eat makes a huge impact on my health. I started playing close attention to ingredient lists, and began to appreciate restaurants that paid the same level of attention to their menus. I started to think about food from a different perspective, and with my husband Rocky’s expert software engineering skills, we both set out to make the food industry better for people with specific dietary needs.

Quickly, we learned that our state of the art software could tag allergens and make a huge difference to those with special dietary needs.  From there AllerTrain was born.  Knowing proper training, delivered in many forms, levels and regularly would make all the difference in the world for those with food allergies and eating a gluten-free diet.

To your health!       


Rocky’s Story

I had worked for a large electronics technology company since 1978 but in the 2000’s I got a new challenge: the chance to address the well- known pledge “in sickness and in health”. Those years were difficult and filled with many struggles but I can honestly say they were good. Betsy and I got through the decade with a powerful penchant for partnership.

Thus we both welcomed the chance to start a business together when conditions presented themselves in 2010. MenuTrinfo was the first venture and I brought many years of enterprise computing and programming to our startup. Looking at nutrition through the eyes of data management led to novel solutions. These solutions led to new questions from clients, specifically around allergens and Celiac disease. Traditional consulting quickly led to the development of formal training, and AllerTrain has been expanding ever since.

Today I am tremendously proud of our CEO as the voice of a revolution in nutritional allergy awareness. I am equally honored and happy to be  “the man behind the curtain” in my supporting role as CTO. But it’s not smoke and mirrors: it’s data technology that delivers our message.

You can’t stop the signal!